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The race to create the catchiest new word in the 2012 presidential contest is on.

The two latest entries:

From Team Obama comes Romney Hood, coined by President Obama on Monday to describe, in Obamas words, the reverse Robin Hood scenario in which Mitt Romneys tax plan takes from the poor to give to the rich.

And from Team Romney: Obamaloney, which Romney coined Tuesday as shorthand for what he says are the Obama campaigns distortions of his record and policies particularly on taxes. A protester dressed as Robin Hood holds a a sign at the Occupy Ottawa protest in Ottawas Confederation Park on Oct. 15 last year. (AP Photo/The Canadian Press, Patrick Doyle)

It sounds like all fun and games or even just stupid campaign gimmicks but clever turns of phrase can pay dividends on the campaign trail by crystallizing an issue.

Remember back during the primary debates when former Minnesota governor Tim Pawlenty criticized Romney for what he labeled Obamneycare? It was a great way to tie Romneys health-care plan to Obamas health-care plan, and the word lives on nearly a year after Pawlentys campaign ended. (In fact, Louisiana Gov. Bobby Jindal (R) even uttered it recently by mistake.)

Part of that is because Pawlentys campaign faltered after he stunningly failed to repeat the attack against Romney at a debate, lending the word significance it might otherwise not have had. But part of it is also because it was clever and reduced a complicated argument (that Romneys and Obamas health-care plans were basically the same thing) to one word.

Thats what Obama and Romney are trying to do with Romney Hood and Obamaloney. And either of them could catch on, depending on how theyre used.

Will they recast the race? No. But they arent harmless sideshows, either. Each campaign would love to have an Obamneycare-like word that really drives home their message provided its not seen as frivolous.

What are some other words that have been coined by presidential campaigns? The comments section awaits ...

Read more here:
Obama and Romney coin competing terms: ‘Romney Hood’ vs. ‘Obamaloney’