Mediaboss Marketing

29 May 2013 13:47

A competition run by Radio 2 DJ Chris Evans in association with the Oxford University Press has found that mam is the word used most often by children on Tyneside

Mam is the word used most often by children on Tyneside, a new survey suggests.

The finding has come from a competition run by Radio 2 DJ Chris Evans in association with the Oxford University Press, in which children were encouraged to send in stories of no more than 500 words.

Nationally more than 90,000 youngsters entered their stories. The resultant 40 million words were analysed by the Oxford University Press and the findings give a wealth of fascinating insights into the lives of British children and the remarkable ways they use English.

Across the UK, mum is the most popular word used but the regional variation mam occurred most in Tyne and Wear.

After that, the words used most by children in the region were pirate, Dan and eventually.

Chris Evans says I was staggered to find out wed received over 90,000 entries for this years 500 words competition.

The creativity of these awesome authors knows no bounds - we have dragons, monsters, wizards, space-ships - and some of these super story-tellers are even inventing new words. Inspirational or what?

See the rest here:
Mam’s the word for Tyneside kids