Mediaboss Marketing

What you need to know to market your new business idea, without spending much (or at all).

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Even the world's most brilliant idea doesn't mean much if no one knows about it. It needs marketing, promotion, advertising--a viral wildfire that sweeps across the nation, and even oceans.

Companies with plenty of cash can launch real marketing campaigns, and hope they go viral. But what do you do when you don't have that much money? It's called PR. Public Relations. A powerful tool that can make you the talk of the town without spending a lot. But only if it's done well.

I have used PR as a very effective marketing and advertising tool for many years, for all of my companies. And in that time I learned some very valuable lessons.

1. No one cares about your story.

From your perspective, your company is interesting, and your products are the best around. But every entrepreneur believes the same thing. And the reporter you are sending your press release or calling to pitch has heard the same spiel from every company that contacted her this week.

No one cares that you launched a new company. No one cares that another set of products has been unleashed upon the world.

Media is interested in one thing:the effect of your product. The lives that have been changed or made better by your company and your product.

Follow this link:
How Smart Companies Use PR to Get the Word Out