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By The Associated Press

LONDON (AP) - Around the 2012 Olympics and its host city with journalists from The Associated Press bringing the flavor and details of the games to you:

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LONDON'S EYEFULL TOWER

A writer at Building Design magazine branded it "a contorted mass of entrails". The BBC said: "a catastrophic collision between two cranes." Others, though, are giving it a thumbs-up. Will the ruby red steel tower that rises above the Olympic Park - conceived as London's answer to the Eiffel Tower in Paris - win over the public? Remember this: The Eiffel Tower, one of Europe's most loved landmarks, was once loathed. It was built in the 19th Century as a temporary structure for a world fair. And Parisians weren't impressed.

-Rob Harris - Twitter http://twitter.com/RobHarris

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THE O-WORD

Stores and pubs around London are getting in the spirit of the Games - but don't call 'em the Olympics. With concerns running high about running afoul of Olympics branding rules and confusion over what is or isn't allowed, locals are getting creative in promoting their Olympic offerings. One pub in Camden placed chalkboards on the sidewalk saying "the torch with no name will pass us by" and "can you guess why we'll be open Thursday," highlighting their hours and specials for the torch relay day. Bartender Georgie Fisher said she'd written the boards for the Lyttelton Arms after hearing she might not be allowed to use the O-word. "My boss said specifically not to use it and instead to try to think of something sassy," she says.

-Cassandra Vinograd - Twitter http://twitter.com/cassvinograd

Read this article:
EYES ON LONDON: The Eyefull Tower, O-word, UFOs