Mediaboss Marketing

DALLAS--(BUSINESS WIRE)--

Blue Calypso, Inc. (BCYP), a leader in digital word-of-mouth marketing, announced today that the company has appointed John Bucher, former chief strategy officer and senior vice president for Motorola Mobility, Inc., to its Board of Advisors.

I am thrilled to have the caliber of a leader like John Bucher joining the Blue Calypso Board of Advisors, said Bill Ogle, CEO, Blue Calypso. His extensive experience as a financial analyst, technology strategist and M&A leader will help drive Blue Calypsos growth and development. As we begin the newest chapter in our companys success, the timing is perfect to add John to our team, and we cannot wait to start working with him.

Buchers career spans three decades, including 14 years as a research analyst focused exclusively on the communication technology and services sectors, as well as several years working with wireless carriers that are now part of Verizon Wireless.

Most recently, Bucher was chief strategy officer for Motorola Mobility where he helped develop and execute global corporate strategy for the mobile device and home businesses. Additionally, he led the companys M&A teams, which planned and executed numerous acquisitions to augment Motorola Mobilitys technology and R&D capabilities.

Prior to Motorola Mobility, John served as a buy-side financial analyst for a leading equity-only investment management company, where his coverage responsibilities included the wireless, cable, wireline, optical and satellite equipment and services sectors. Additionally, he served as a sell-side analyst and Managing Director for BMO Capital Markets, the US equity research arm of the Bank of Montreal. Prior to his Wall Street experience, Bucher worked several years as an analyst for a private equity firm and held several director-level management positions with Bell Atlantic/NYNEX Mobile and PrimeCo Personal Communications. Bucher started his professional career with the United States Marine Corps where he served as an officer for 10 years.

About Blue Calypso, Inc.

Blue Calypso is the leader in digital word-of-mouth marketing and advertising. With Blue Calypsos patented engine, brands can harness the power of friend-to-friend referrals by empowering their advocates to share brand content with their unique social graph and rewarding sharing andengagement. Through robust, real-time analytics, brands can achieve a measurable ROI against their social media investment, acquire high-value customers and increase sales.

Forward Looking Statements

Statements in this press release that are not statements of historical or current fact constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms believes, belief, expects, intends, anticipates, will, or plans to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Companys reports filed with the Securities and Exchange Commission.

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Blue Calypso, Inc. Appoints Former Motorola Executive John Bucher to Board of Advisors