Mediaboss Marketing

September 4, 2012

Michael Harper for redOrbit.com Your Universe Online

UDID leak? What UDID leak?

Its incredibly likely Apple planned to send out press invites to their next mega press event today. Though we had all more or less known theyd be holding this event on September 12th, not having any official word from Cupertino left even the tiniest shred of doubt that Apple would do as we expected.

As the 12th gets ever closer, today, the 4th, is a fine time to announce this next press event. However, announcing the press event just hours after a huge story began to circulate about an attack on an FBI laptop and the subsequent leak of 1 million Apple Unique Device Identifiers (UDIDs) is pure genius.

iPhone rabid fans have been successfully silenced as the pre-iPhone frenzy begins to kick into high gear.

In accordance with their long-held traditions of subtly tipping their hand as to what will be announced, the invite only says, Its almost here, above a giant 12.

The 12, however, is casting a very interesting shadow.

Ever since Apple released the new iPad with Retina Display this spring, theres been a raging war between those who expect the new iPhone to also lose its numerical identifier, taking on the same moniker as the new iPad.

This invite seems to crush this argument entirely, as the shadow being cast from the giant 12 actually displays a 5.

Original post:
Apple Press Invites Sent Out Today: iPhone 5 On The 12th