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Jaga Novata welcomes tourists into the photographic gallery on New Yorks famous Broadway every minute of every day. The Indian, who has lived in Americas biggest city for 16 years, sits by a desk and points tourists upstairs. Hes part security, part information.

How much to get into the gallery? I ask.

Zero, he replies with a smile. Or a duck as you say in cricket in your country. Are you coming from England?

Yes.

Im going on holiday there in September. To London. Do you know how to get to Manchester from London? I want to go to Manchester.

I think I can help you there.

The Olympics have given London an even higher profile than usual. Britains predominant city is receiving a better press than ever, with serious reportage claiming its the best city in the world. The Rough Guide to Britain dedicates 81 pages to London, 12 to Manchester, seven to Liverpool and six to Birmingham, but as everyone from outside the capital knows, theres far, far more to Britain than London.

Jaga appreciates this and Im soon writing down instructions about how to get the cheapest rail fares from London to Manchester. That is book early and youll get a great deal, pay on the day and youll need to remortgage your house.

I want to see both Old Traffords, Jaga explains. Thats why Im going to Manchester for a day.

He wants to know to get from Piccadilly to the Old Traffords, how long it will take and the cost.

Excerpt from:
Andy Mitten column: Spread the word on our glorious city