Wikipedia’s new sound logo had a seriously ambitious design brief – Creative Bloq
Most designers will have received some tough briefs in their time, but Wikipedia's call for proposals for a sound logo was a particularly tall order. The community-run online encyclopaedia wanted nothing less than "the sound of all human knowledge" for its new audio identifier.
And it thinks it's found it in a sonic logo that will be rolled out from mid-year. So what does the sound of all human knowledge sound like? Well, it's a mix of traditional and contemporary sources of learning: a flutter of pages turning and frantic typing followed by some chirpy electronic chimes (see our pick of the best logos for inspiration for visual identities).
Strictly speaking, a logo is a visual identity, but sound idents are frequently called sound logos or sonic logos, since they serve much the same function. And they can be hugely effective. Just think of Apple's start-up chime, Intel's signature 'bong' or Netflix's 'ta-dum'. Hear them, and you instantly recall the brands (see our pick of the best audio logos for more examples).
Wikipedia wanted something similar to serve for "projects when visual logos are not an option". True to its collaborative community-sourced nature it opened the quest up to the public through a contest, which opened in September. Six months on, it's picked a winner from over 3,200 submissions received from 2,094 people in 135 countries.
The winning audio logo was created by nuclear scientist Thaddeus Osborne, who wins $2,500 for his creation and will be flown to a professional recording studio in London to help produce the final version. He says that music has always been a huge part of his life and "a way for me to 'travel the world from my small town backyard."
Osborne's creation sounds both novel and somehow familiar. The combination of fluttering pages and clicking keys feels apt to communicate the concept of a digital encyclopedia, while the rising synthesizer chimes feel optimistic and comfortingly, almost like something we already know. The Wikipedia Foundation says it hopes to have the final sound ready for use by June.
Making your own sound logos? See our pick of the best laptops for music production. We also have a guide to the best audio editing software.
Read more:
Read this article:
Wikipedia's new sound logo had a seriously ambitious design brief - Creative Bloq
- Is Wikipedia in trouble? - London Evening Standard - April 12th, 2025 [April 12th, 2025]
- Wikipedia Has an Alter Ego Thats Obsessed With Questions. Everyone Should Browse It. - Slate - April 12th, 2025 [April 12th, 2025]
- ANI vs Wikipedia: What the case is about and what has happened so far - Business Standard - April 12th, 2025 [April 12th, 2025]
- Delhi HC refuses to stay order asking Wikipedia to remove alleged defamatory description of ANI - The Economic Times - April 10th, 2025 [April 10th, 2025]
- The ADL says Wikipedia contains antisemitic bias, amid dispute over how the Israel-Hamas conflict is represented on the site - CNN - March 22nd, 2025 [March 22nd, 2025]
- I Tried a TikTok-Style Version of Wikipedia, and It's Now My Favorite Way of Learning - MUO - MakeUseOf - March 22nd, 2025 [March 22nd, 2025]
- How obscure is prospective Celtics buyer William Chisholm? He didnt have a Wikipedia page until Thursday. - The Boston Globe - March 22nd, 2025 [March 22nd, 2025]
- How biased Wikipedia trashed Trumps nominees after he named them - New York Post - March 22nd, 2025 [March 22nd, 2025]
- Deconstructing Wikipedia: Its biased, lopsided and partisan - The Sunday Guardian - March 22nd, 2025 [March 22nd, 2025]
- ADL report finds clear evidence of anti-Israel bias among Wikipedia editors - JNS.org - March 22nd, 2025 [March 22nd, 2025]
- ADL: Anti-Israel Wikipedia editors colluding in anti-Israel bias on site - The Times of Israel - March 22nd, 2025 [March 22nd, 2025]
- What happens when Wikipedia, Joe Biden, and Ms. Frizzle walk into a reality show? - Queen's Journal - March 22nd, 2025 [March 22nd, 2025]
- Wikipedia posts updated to smear Patel, Hegseth, Gabbard: Watchdog - Washington Examiner - March 22nd, 2025 [March 22nd, 2025]
- John Oliver Marvels at Wikipedia Page of Mel Gibson's Father: Somehow Your Son 'Is Not the Worst Thing About You' - TheWrap - March 22nd, 2025 [March 22nd, 2025]
- Wikipedia disrupted by edit wars to manipulate pages on war in Gaza with at least 14 editors banned: report - New York Post - March 13th, 2025 [March 13th, 2025]
- Volunteer photographers are fixing Wikipedia's terrible celebrity headshots - Engadget - March 13th, 2025 [March 13th, 2025]
- Photographers Are on a Mission to Fix Wikipedia's Famously Bad Celebrity Portraits - 404 Media - March 13th, 2025 [March 13th, 2025]
- Wikipedia roiled with internal strife over page edits about the Middle East - Detroit News - March 13th, 2025 [March 13th, 2025]
- Wikipedia has a huge gender equality problem heres why it matters - The Conversation Indonesia - March 13th, 2025 [March 13th, 2025]
- Wikipedia Co-founder: It's Not Neutral, Needs to Be Investigated - Newsmax - March 13th, 2025 [March 13th, 2025]
- Volunteer Photographers Tackle Terrible Celeb Headshots on Wikipedia - PCMag UK - March 13th, 2025 [March 13th, 2025]
- Bored? Check out the Museum of All Things and dive into Wikipedia in 3D - GamingOnLinux - March 3rd, 2025 [March 3rd, 2025]
- This free interactive museum lets you explore Wikipedia like never before - Digital Trends - March 3rd, 2025 [March 3rd, 2025]
- The Wild World of Wikipedia Speedrunning - LAFM - March 3rd, 2025 [March 3rd, 2025]
- Wikipedia co-founder's open challenge to Musk: Which US govt branches 'paid to edit, monitor, update, lobby' the website? - Business Today - March 3rd, 2025 [March 3rd, 2025]
- Wikipedia co-founder may just have agreed with Elon Musk in his first viral post in a few years - The Times of India - February 27th, 2025 [February 27th, 2025]
- Elon Musk wants to change the name of Wikipedia $1 billion on the table to achieve it - Unin Rayo - February 27th, 2025 [February 27th, 2025]
- Wikipedia is now an endless 3D museum, and admission is free - Rock Paper Shotgun - February 27th, 2025 [February 27th, 2025]
- This slick new service puts ChatGPT, Perplexity, and Wikipedia on the map - Fast Company - February 27th, 2025 [February 27th, 2025]
- From agnostic to believer: Wikipedia co-founder publicly shares his testimony - CHVN Radio - February 27th, 2025 [February 27th, 2025]
- Wikipedia co-founder's request to Donald Trump and Elon Musk to probe the dubious website - OpIndia - February 27th, 2025 [February 27th, 2025]
- User booked for adding content on Chhatrapati Sambhaji Maharaj on Wikipedia - The Times of India - February 27th, 2025 [February 27th, 2025]
- Remove derogatory and objectionable reference from Wikipedia about Sambhaji Maharaj: Fadnavis - Deccan Herald - February 20th, 2025 [February 20th, 2025]
- 'There's limit to free speech': Fadnavis orders action against Wikipedia content - The Times of India - February 20th, 2025 [February 20th, 2025]
- Why these scientists devote time to editing and updating Wikipedia - Nature.com - February 20th, 2025 [February 20th, 2025]
- Elon Musk's 'reminder' to Wikipedia: $1 billion offer for name change to ... still stands; come on, do .. - The Times of India - February 20th, 2025 [February 20th, 2025]
- Maharashtra CM directs cyber police to get objectionable content on Sambhaji Maharaj removed from Wikipedia - The Indian Express - February 20th, 2025 [February 20th, 2025]
- Elon Musk and Wikipedia are feuding - The Week - February 20th, 2025 [February 20th, 2025]
- Wikipedia UnReliable Sources: Case Study How Wikipedia is Rigged to Prevent Balance When It Comes to Religious Articles - World Religion News - February 20th, 2025 [February 20th, 2025]
- Behind the Blog: Backdoors and the Miracle of Wikipedia - 404 Media - February 20th, 2025 [February 20th, 2025]
- What if TikTok and Wikipedia had a baby? - The Washington Post - February 20th, 2025 [February 20th, 2025]
- How Wikipedia Co-Founder Found Faith After 35 Years as a Nonbeliever - Movieguide - February 20th, 2025 [February 20th, 2025]
- Wikipedia, Are You Ready? Musk's $1 Billion Name Change Offer Still On - Analytics Insight - February 20th, 2025 [February 20th, 2025]
- Remove objectional reference about Sambhaji Maharaj from Wikipedia: Fadnavis - The Hindu - February 20th, 2025 [February 20th, 2025]
- Zee 24 TAAS forces Wikipedia to take action on false content about Chhatrapati Sambhaji Maharaj - MediaNews4U - February 20th, 2025 [February 20th, 2025]
- Elon Musks $1 Billion Wikipedia Challenge: Reality or Stunt? - The Octant - February 20th, 2025 [February 20th, 2025]
- Fadnavis asks to remove objectionable Wikipedia content on Sambhaji Maharaj - Business Standard - February 20th, 2025 [February 20th, 2025]
- Kumbh mela among most viewed content on Wikipedia - The Times of India - February 20th, 2025 [February 20th, 2025]
- This Web App Is TikTok for Reading Wikipedia - Lifehacker - February 14th, 2025 [February 14th, 2025]
- An infinite Wikipedia scroll I created in mere hours went viral. I think people may be tired of curated algorithms. - Business Insider - February 14th, 2025 [February 14th, 2025]
- Wikipedia Prepares for 'Increase in Threats' to US Editors From Musk and His Allies - 404 Media - February 12th, 2025 [February 12th, 2025]
- Want to know how the world ends? Try this Wikipedia page - The Guardian - February 12th, 2025 [February 12th, 2025]
- Anti-algorithm app combines Wikipedia and TikTok to combat brain rot - Interesting Engineering - February 12th, 2025 [February 12th, 2025]
- This website combines Wikipedia and TikTok to fight doomscrolling - Fast Company - February 12th, 2025 [February 12th, 2025]
- A developer from the US crossed Wikipedia with TikTok using AI. Now WikiToks endless stream of useful articles cures users of boredom and addiction to... - February 12th, 2025 [February 12th, 2025]
- Wikipedia instead of TikTok the developer has created an endless feed of knowledge without tracking algorithms - ITC - February 12th, 2025 [February 12th, 2025]
- Wikipedia accused of blacklisting conservative US media - The Times - February 7th, 2025 [February 7th, 2025]
- Chamber of Commerce leading the charge for updated city Wikipedia page - KFDX - Texomashomepage.com - February 7th, 2025 [February 7th, 2025]
- Edit wars over Israel spur rare ban of 8 Wikipedia editors from both sides - The Times of Israel - February 7th, 2025 [February 7th, 2025]
- Does Left-Wing Tendency of Wikipedia Editors and Admins Contribute to Bias in the Platforms Coverage of Religion? - World Religion News - February 7th, 2025 [February 7th, 2025]
- Wikipedia rabbit holes trained me for this genealogical mystery game - Polygon - February 7th, 2025 [February 7th, 2025]
- Stanford University Introduces an LLM that Writes Wikipedia-Like Reports - IBL News - February 7th, 2025 [February 7th, 2025]
- Wikipedia blacklists conservative sources in favor of left-wing bias - Washington Examiner - February 7th, 2025 [February 7th, 2025]
- Edit wars over Israel spur rare ban of 8 Wikipedia editors from both sides - JTA News - Jewish Telegraphic Agency - January 24th, 2025 [January 24th, 2025]
- Elon Musk furious after Wikipedia page calls his controversial gesture a Nazi salute - The Independent - January 24th, 2025 [January 24th, 2025]
- Wikipedia UnReliable Sources: Who Are These Editors and Admins Who Define Reality for the Rest of Us? - World Religion News - January 24th, 2025 [January 24th, 2025]
- EasyJet founder used YouTube and Wikipedia in doomed trademark battle - The Times - January 24th, 2025 [January 24th, 2025]
- 'Elon is unhappy that Wikipedia is not for sale', says co-founder Jimmy Wales after Musk repeats call to defu - Indiatimes.com - January 24th, 2025 [January 24th, 2025]
- Elon Musk calls out Wikipedia an "extension of legacy media propaganda" for referencing the debate over his "Nazi" salute -... - January 24th, 2025 [January 24th, 2025]
- Elon Musk is now demanding action against Wikipedia following inauguration gesture fallout - indy100 - January 24th, 2025 [January 24th, 2025]
- He is the worlds leading free speech hypocrite: Elon Musks battle with Wikipedia is part of his war on truth - Yahoo! Voices - January 24th, 2025 [January 24th, 2025]
- Elon Musk is now demanding action against Wikipedia following inauguration gesture fallout - MSN - January 24th, 2025 [January 24th, 2025]
- Boyfriend Only Really Needs Constant Access To Wikipedia/Google Maps And He's All Sweet - The Betoota Advocate - January 24th, 2025 [January 24th, 2025]
- Wikipedia's most-read article of 2024 was about the year's deaths - Boing Boing - January 22nd, 2025 [January 22nd, 2025]
- Elon Musk lashes out at Wikipedia over 'Nazi salute' claims at Trump's inauguration as he calls for site to be defunded - The US Sun - January 22nd, 2025 [January 22nd, 2025]
- Elon Musk and the Heritage Foundation Put WIKIPEDIA In Their Crosshairs - Daily Kos - January 22nd, 2025 [January 22nd, 2025]
- Anti-Israel Wikipedia editors face ban for 'misinformation and hate' - The Times of India - January 22nd, 2025 [January 22nd, 2025]
- Al Murray: I could be the Duke of Atholl or so Wikipedia said - The Times - January 22nd, 2025 [January 22nd, 2025]
- ADL: Wikipedia bans several editors for spreading antisemitic rhetoric, misinformation on Gaza war - The Times of Israel - January 19th, 2025 [January 19th, 2025]
- Bigg Boss 18 GRAND FINALE: Wikipedia Reveals The Name Of Possible WINNER; And It's Not Vivian Dsena - News24 - January 19th, 2025 [January 19th, 2025]