Mediaboss Marketing

For five months starting Friday, 68.9 million mobile customers of Smart, Talk 'N Text and Sun Cellular may get unlimited access to open-source encyclopedia Wikipedia, as Smart and Wikimedia Foundation teamed up to bring Wikipedia Zero to the Philippines.

Smart public affairs head Ramon Isberto said this is one way to use technology and mobile communications to drive learning and development.

Wikipedia Zero is relevant in a country where access to both computer terminals and Internet connectivity is still relatively low, but where almost everyone owns a cellphone. We are excited to bring Wikipedia Zero to the country and help create a way to make learning more accessible to millions of Filipinos, he said.

In a news release, Smart noted Wikipedia has 500 million visitors a month, and has 30 million articles in 287 languages, contributed by a global community of 80,000 volunteers.

Under Wikipedia Zero, Smart, Talk N Text, and Sun Cellular subscribers may access m.wikipedia.org, zero.wikipedia.org, the Wikipedia apps and Wikimedia sites on their cell phones without incurring data charges until February 3, 2015.

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Free mobile Wikipedia access launched on Smart network