Your Guide To Using Images In Your Content Marketing Strategy
By now, you should know that content marketing requires more than just well-written text to be effective. Incorporating elements of content writing, search engine optimization, and social media marketing, the key to getting more traffic is getting noticedby your customers as well as the algorithms responsible for ranking your site in search results pages.
In order to get that attention, its important to use images strategically. When implemented properly, images can complement and enhance your content, catch the interest of new readers, and improve your chances of getting found through organic searches.
The Social Role of Images
First, its important to recognize why images are important in a social context. According to this infographic, blogs with images receive 94 percent more views than blogs without images, and social media updates containing images get far more likes, retweets, and shares than those without. The principle behind this trend is simple: when presented with images or text, readers eyes are naturally drawn to images. Our culture is a visual one, so take advantage of that!
The ease of taking and uploading pictures has increased dramatically thanks to the availability of smartphones with cameras and social networks emphasizing visual elements, like Pinterest. Faced with the sheer abundance and availability of image-laden content, your text-only strategy could easily get lost in the dust.
Types of Images for Your Strategy
We know images are important, but what types of images are best to include?
There are several good ways to use images in your content strategy, each with unique strengths depending on the context of its use:
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Your Guide To Using Images In Your Content Marketing Strategy