Why (& How) Your Non-Search Marketing Colleagues Should Attend SMX East
Hey Search Engine Land readers you get search.You know how important it is. Thats why youre here. Thats why many of you also come out to our SMX conferences that we organize, to keep up with search. But we alsoknow you deal with folks who dont live, breathe or love search the way you do. Were here to help with that.
Our SMX East conference comes to New York City at the end of this month, September 30 to October 2. Weve got a great agenda with over 50 sessions of interest to any search marketer, topics that cover broad strategies to consider along with our usual tactical sessions stuffed with takeaways.
Any search marketer will find SMX East a must-attend show, with sessions that cater to those who are SEO-focused, SEM/paid search-focused, beginner or advanced. But because were in New York City, we have some special sessions and a special pass designed for those who are newcomers to search marketing or who work with search marketers, even if they arent search marketers themselves.
You know: the ad agency types. The folks who sometimes still might overlook the importance of search marketing or, if its remembered, its an after-thought.
Not all agency folks are this way. There are plenty of super-savvy ad agency folks and ad agencies themselves that get search. In fact, we have some of them taking part in our Ad Agency & CMO Track at SMX East. This runs on the second day of the show, and includes these sessions:
Ad Agencies & SEM
In a PowerPoint-free panel discussion, SEMs at traditional and digital agencies will talk about the managing paid search for large brands. Well discuss the challenges and opportunities unique to running SEM in an ad agency, including client and inter-agency communication, training and recruitment, winning support for and managing paid search campaigns in an integrated fashion, running performance and brand campaigns and more. Lessons learned will help others within agencies, as well as brands who deal with agencies or dedicated SEM firms that interact with brands and other agencies.
Ad Agencies & SEO
How do you approach SEO within a traditional ad agency? This panel of agency-based SEOs will address topics such as winning support for SEO within the agency and with clients, getting search engine optimization better integrated into an overall marketing campaign, the challenges of implementation and more. Lessons learned will help others within agencies, as well as brands who deal with agencies or dedicated SEO firms that interact with brands or ad agencies.
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Why (& How) Your Non-Search Marketing Colleagues Should Attend SMX East