User Behavior, SEO Audits, Social Media: #StateofSearch 2014 Day One Recap by @wonderwall7
Day one at the Dallas-Ft. Worth Search Engine Marketing Associations State of Search conference was a full day: ten sessions plus a morning keynote by Marty Weintraub, Founder of AimClear. Tracks included SEO, PPC, Social Media, and Local SEO. Below is a brief round-up of some of the sessions I had the opportunity to attend today.
Marty revved up the crowd by going through classic social myths that many of us (and our clients or employees) believe when it comes to not implementing social media.
Some of these included:
Marty also discussed the fact that its crucial for businesses to be on Google+ because profiles rank in Google, social signals count for SEO, and more social media connections equals more visibility in search.
Social media is useful for any industry and any company. It can be used for community building, avoiding damage to business (by responding to negative feedback), sales, and customer support.
In order to get started with social media, Marty recommended the following steps:
Phil Rozek did a session on the fact that what users click and (as well as their exit pages and conversion actions) influence your local Google rank. He told the audience we should assume two things:
Assumption 1: Google knows everything Assumption 2: Google judges everything
Google looks at user behavior (e.g. what toys the kids are playing with most in the playground) to determine rank. So this brings us to the $64k question: How can you get users to show Google youre a good search result?
The answer/goal: To collect more clicks from all over (all types). Forget rankings, you should be doing these things anyway.
Originally posted here:
User Behavior, SEO Audits, Social Media: #StateofSearch 2014 Day One Recap by @wonderwall7