Top Five Local SEO Myths And Truths
There seems to be no end to the range of declared SEO truths for local mom and pop shops.
Search Engine Optimization strategies that work for the big brands differ from those that work for small, local players, so itsno wonder that so many local marketers end up confused about how to really use SEO to build their businesses.
Following is a list of five frequently heard claims about localSEO that Ive heard recently, followed by their corresponding truths.
First of all, there is no one way to boost SEO. True SEO is an amalgamation of many functions, and ultimately, they all need to be logical and consistent. This myth has been propagated in large part because of the power of Google on businesses on the local level.
Many businesses have seen benefits after doing this, but the reality is this likely happens because the businesses that bother to claim local listings are the ones that are participating in other local strategies that positively help SEO, as well.
Certainly, businesses should claim their Google business listing, which is the profile page for your business that shows up in local queries and Google Maps.
If you are going to be socially active on Google Plus, you should create a Google+ business page and connect it to your site using the rel=author tags to help improve visibility of your content in Google search results.
We do this for all of our clients sites (which includes 200 local contractors) because we feel its of primary importance to Google. Theres no specific data to support taking this action, but its heavily discussed among Google staff, and weve seen the positive effect its had on our clients visibility in Google search.
Link building is dead has become almost as catchy of a tune as Ding dong the wicked witch is dead but it is highly inaccurate. So, too, is the replacement of links with citations.
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Top Five Local SEO Myths And Truths