Top 16 Digital Marketing Conferences for Advanced Marketers
Piggy backing of Kelseys list of digital marketing conferences for newbies, I thought Id put together a list of top conferences for advanced digital marketers. These events either feature advanced sessions or focus on higher-brow concepts that marketers with many years of experience will appreciate.
Some of the conferences have been gracious enough to extend a promo code specially for SEJ readers!
Editor Note: Even though some of the conferences granted SEJ exclusive discounts, neither the author nor SEJreceiveany payments or perks for suggesting these conferences.
Here they are (in chronological order):
The Search Insider Summits are typically an amalgamation of awesome locations, great presenters, and thought provoking topics centered on digital marketing. This three-day event is broken in to 4-5 sessions a day which ends by lunch, followed by afternoon fun activities like snorkeling at John Pennekamp Coral Reef, Deep Sea fishing or playing a round of golf at the Hammock course.
Date: 27th 30th of April, 2014 Venue: Ocean Reef Club, Key Largo, FL Sessions to Attend: Keynote by Targets David Peterson on the importance of on-site search and how Target has developed a business model to make it easier for brands to connect with shoppers searching for products.Attribution modeling in real time folks from Microsoft and E*Trade will be discussing the latest cross-channel attribution strategies, methods, and tools for 2014, and whats possible in the future. Sessions of Interest: Adapting to Secure Search It would be interesting to learn how enterprise companies such as Macys and Turner deal with secure search. Cost: MediaPost Member: $3295 ; Non-Member: $3395
IRCE focus conference covers strategies and tactics that drive e-commerce. Some of the top brands in the country like BCBG, Puma, Black & Decker, and Crocs discuss topics such as global expansion, selling direct to consumer, and lessons learned in a multiple brand, multi-channel environment.
Date: 18th 19th May 2014 Venue: Jacob K. Javits Center, New York, NY Sessions to Attend: Going Direct to Consumer: Strategies and Tactics byStephanie Leister(Juicy Couture). Making Sure Social Media Programs Make MoneyIlana Rabinowitz (Lion Brand Yarn) and E-Commerce Technology for Brands, Manufacturers, Retailers Keith Neely (Mizuno USA) Cost: $995 (before 05/16)
For those of us more interested in mobile marketing conferences heres a great one ! The Mobile Media Upfront brings together brand marketers, agencies, media publishers, app developers and mobile/ad tech companies from around the world.Frank Cooper III, Global CMO of PepsiCos Global Beverages Group is the featured keynote speaker this year.
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Top 16 Digital Marketing Conferences for Advanced Marketers