The Five Marketing Must-Haves of an Online Startup
Startups are often strapped for cash, crunched for time, and slammed with responsibilities. This kind of lean and agile operations need a particular kind of marketing power.
Startups cant do every marketing activity in the book. They certainly cant spend all the money they want. But they still need to do marketing. How?
Here are the five essentials that online startups need to possess.
1. Create killer web design
Entrepreneur coach Martin Zwilling explained one of the shortcomings of entrepreneurs is they skimp on the design of their website.
In the eyes of your users, design is everything. Your website is the company. Your website is the product. Your website is your reputation.
Is design marketing? Absolutely.
Brian Collins said this: Advertising becomes the penalty paid by companies that cannot design well. In his excellent resource, Startups, this is how design works,
Lets take Airbnb as an example.
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The Five Marketing Must-Haves of an Online Startup