The Desktop (not SEO!) is Officially Dead and Other Matters: @annebot of @CircleClick
Search Engine Journal has partnered with Searchmetrics to host a one-day, invite-only executive marketing event in San Francisco:SEO, Content Marketing, & Analytics: The Three Pillars of Online Marketing Success in 2014. One of our speakers on the keynote AMA panel is Anne Ahola Ward, founder of CircleClick.
I had the opportunity to interview Anne about all things marketing and business ownership below.
My favorite part of being a business owner is that I get to be in control of my own destiny while building my own empire. For years I supported other CEOs and helped with their growth, but now I have found a way to do that without putting aside my own success.
This may sound a bit weird, but Ive never really promoted my own business. I work entirely off of referrals from clients. Also, Ive been fortunate enough to be asked to write for some influential media outlets (such as SEJ) and speak at more and more conferences. The overlap in strategy is to find the right audience and tell your story sincerely and effectively as possible.
As a digital agency weve got to address every platform and screen size out there. Since about 2010 mobile search started to eclipse desktop. The numbers for mobile search have steadily increased since the hardware existed to support it. The trends became apparent in analytics very early on. I make it my business to stay on top of mobile trends and to understand where my clients potential customers are looking to find them. Our job at CircleClick is to harness the success of the mobile trend by studying the data, then designing optimized landing pages, re-examining our approach to search, etc. I have a member of my team who spends about 80 percent of her time just researching trends and reporting on them.
Thank you. What I learned was to follow my instincts and to get creative, even if others dont agree or understand at first. Many people told me I was crazy for letting random people from the internet into my house, but I did it anyway. SXSW is the place to showcase your stuff, being original is harder than fitting in, but the risk is well worth it. The outcome was that I got lots of exposure for my blog as well as the chance to hang out with some really cool people (both years weve done it), from Funny or Die to the Young Rapscalians And hey, after our party Whataburger follows us on twitter, too. Really interesting people have made the contest worth it for me to keep doing.
Managing Editor Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence when she's not editing and scheduling posts for SEJ. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.
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The Desktop (not SEO!) is Officially Dead and Other Matters: @annebot of @CircleClick