Social media alone is not enough
What do you do once you connect with someone on Twitter? How do you take your relationships further than Facebook? Does your Google Plus group have a compelling reason for members to stay active?
The solution to all these challenges is the same: live online meetings and webinars. According to a 2013 M SEO Marketing Benchmark Survey, Webinars are the most effective content method bar none.
Whether your goals are lead generation, community building, or higher brand visibility, it should be obvious that live webinars are essential to enhancing your success. They are the clear next step for taking your social media relationships from just chatting to substance.
Content Marketing: 2014 is the Year of Video
Content marketing in 2014 has been declared the Year of Video. Infographics rule because 65 percent of us are visual learners, according to the Social Science Research Network. With webinars, marketers can combine infographics, slideshares, powerpoint, and live human interactions for one of the most compelling forms of all visual entertainment.
Hubspots 19 fascinating statistics that make the case for using visual content in your marketing Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx> drive adds:
Posts with videos attract three times more inbound links than plain text posts.
Viewers spend 100 per cent more time on pages with videos on them.
Vloggers covering everything from how to sell on eBay to total silliness are growing audiences because of their videos. Every webinar a business records can be made available to increase visibility and enhance credibility. One of the fastest, easiest ways to generate videos is by recording your live webinars.
Amazing capabilities of webinars
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Social media alone is not enough