Six Things Your Law Firm Is Getting Wrong About SEO
Los Angeles, CA (PRWEB) April 29, 2014
The internet has changed things. No longer do people simply rely on a daytime television ad or a recommendation from a friend to get their legal representation; theyre going out to conduct research themselves, and theyre doing so through sites like Google.
This is why Search Engine Optimization is so important for law firms. With more and more people relying on search results to bring them attorneys they can trust, any firm that doesnt explore this client acquisition stream is damaging their future prospects.
The experts at Legal Marketing Advantage have helped numerous law firms make peace with SEO, and in doing, attorneys theyve worked with have been able to create an entirely new platform with which to gain clients. Javier Corona, CEO of Legal Marketing Advantage, wants to disabuse attorneys of those faulty notions that could be holding them back.
It can feel strange to embark on an entirely new marketing endeavor, said Mr. Corona. But weve seen firsthand how a law firms prospects can improve when it goes all in on SEO. With the internet becoming the primary weapon of choice for persons looking to hire a lawyer, any law firm that hasnt set itself up to intercept clients through this avenue is soon going to have to contend with the law of diminishing returns.
Legal Marketing Advantage is offering these tips to correct the six most common law firm SEO mistakes:
1. SEO Does NOT Do More Harm Than Good- Some law firms stay away from SEO because they hear horror stories about a law firm getting penalized and dropping out of the search results completely. This obscures the fact that those law firms were likely engaged in Black Hat tactics designed to artificially boost their rankings. When White Hat tactics are applied instead, there is nothing to worry about.
2. There Are More Keywords Than You Probably Realize- A personal injury law firm may give up the ghost before theyve even begun SEO in earnest because they see just how many competitors there are for a term like personal injury. But this isnt the only option for such a law firm. SEO encompasses numerous search terms differentiated by subject matter, geographic specificity, and length. Only going after a couple search terms is like quitting the NFL Draft because your preferred quarterback went to another team.
3. SEO Cannot Stand Apart From Other Marketing- SEO is at its best when it occurs in conjunction with a concerted online ad campaign, a social media investment, traditional marketing, and other strategies. That way, messages are unified across platforms and each discipline serves to bolster all others.
4. Directories Are Your Best Friend and Your Worst Enemy- Local directories along the lines of Avvo can be a great way to acquire clients who are comparing and contrasting many law firms all at once. Unfortunately, these directories often get elevated above individual law firms in the search results. Because of this, an attorney must use these directories to lure clients while simultaneously competing with them for keywords.
Originally posted here:
Six Things Your Law Firm Is Getting Wrong About SEO