Mediaboss Marketing

(PRWEB UK) 21 March 2012

Streaming solutions provider SimpleStream has announced at the IPTV World Forum that it is to launch its own OTT consumer television platform called TVPlayer in Q2 2012. A member of the Digital TV Group, SimpleStream has quickly established itself as a service provider for broadcasters and content owners, helping them develop their own OTT solutions in the UK market. Having recently secured additional rounds of investment, SimpleStream will use its proprietary OTT technologies and CDN infrastructure to launch TVPlayer initially in the UK this summer with ambitious plans to move into Europe and beyond in Q1 2013.

TVPlayer will offer premium UK channels across multiple devices giving the end user total control and choice over how, when and where they view their TV. The rich EPG that has been developed in house, will enable the user to scroll backwards and catchup on content they have may have missed in the last 7 days, offering similar functionality to that of TiVo and YouView without the need for a set top box. The final channel line up will be announced in due course and those interested can sign up for the beta test by registering at tvplayer.com.

Dan Finch, Commercial Director of SimpleStream commented: Despite media speculation that video on demand is where we are all heading, linear TV still dominates TV consumption with more people watching more linear TV than ever before. Consumers still like to be guided what to watch either via an EPG or a recommendations engine -- that is at the heart of TVPlayer. The proliferation of viewing across multiple devices is a clear demonstration of the public demand to consume TV in a different way. As well as some fantastic content at a competitive price point, the ability to navigate via an enriched EPG will be the key to the success of TVPlayer.

About SimpleStream:

SimpleStream's solutions and services help content owners of all sizes deliver their media online in an efficient, secure and cost effective way. White label streaming solutions include live and on demand video platforms, websites and mobile applications optimised for broadcast, media and retail clients. For further information about TVPlayer and SimpleStream please contact press(at)simplestream(dot)com. Register your interest at http://tvplayer.com.

Link:
SimpleStream to Launch New OTT TV Platform in Q2 2012