SEO, Social, and How to Utilize Podcasting & Reddit: #SEJSummit Dallas 2015 Recap by @wonderwall7
Did you miss our SEJ Summit in Dallas yesterday? Never fear, there are still free tickets available for our Chicago event, courtesy of our partner, Searchmetrics. SEJ Summit Chicago is happening on April 15th at the Hard Rock Hotel. Speakers (in no particular order) includeBrian Clark of Copyblogger; John Curtis, SEO Manager at Walgreens; Allison Fabella, Director of Global SEO at CareerBuilder, Marcus Tober, CTO of Searchmetrics; and Ryan Jones,Manager of Search Strategy & Analytics at SapientNitro.
The SEJ Summit Dallas was a great event!We had tenspeakers (who had 20 minutes each to deliver their presentation, complete with three takeaways) and four panelists. Topics included Facebook advertising, content marketing, preparing for social media disasters, and creating an SEO strategy for 2015.
Heres a brief overview of the speakers, as well as their presentations.
Dennis kicked off the event by discussing his content marketing and strategy spin on the well-known branding pyramid. After describing the different levels of content (with epic content at the top, which should only be done every 6 months or so), he delved into a case study of a documentary short about the Berlin wall he facilitated during his time at AirBnB.
Dennis three takeaways were:
Dennis presentation is below and he also discussed the content brand pyramid with me in detail on a recent Marketing Nerds podcast, if you want to see him in action.
Michelle discussed content strategy, which includes having the right people on your team and seeing content as a viable part of an overall marketing strategy, instead of an afterthought.
Michelles three takeways were:
Michelle also discussed content strategy with me in a recent Marketing Nerds podcast.
Jerod kicked off his presentation by giving the audience some facts about the true significance of podcasting. One interesting fact he gave was 15% of Americans have reported listening to a podcast in the last year. If this number seems small, remember that only 18% of Americans are even on Twitter.
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SEO, Social, and How to Utilize Podcasting & Reddit: #SEJSummit Dallas 2015 Recap by @wonderwall7