SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]
Its that time of year when Q1 state of reports are published to demonstrate where 2014 stands today.
On the organic side of things, reports show (not provided) keyword data in Google is holding strong at about 85 percent, and has since October 2013, according to RKGs Digital Marketing 2014 Q1 report.
On the paid side, smartphone cost per click continues to be less overall than tablet and desktop at $0.76 versus $0.93 and $0.94 respectively, according to The Search Agencys State of Paid Search Q1 2014 report.
Lets look at some highlights of both those reports.
Yahoos move to secure search impacted 1 percent of all site visits, according to data from RKG.
Over the first two weeks in January, Yahoo organics measurable share of all site visits dropped from 2.5 percent to 1.5 percent. During the first week of February, Yahoo traffic appears to rebound as a result of referrers, now stripped of search queries, being passed again, RKG stated in its report.
The iPad and iPhone each drove more organic search visits than all Android devices combined, RKG data showed. iPad users drove 12 percent of all the mobile organic search visits in Q1 (31 percent). iPhone users contributed to 11 percent, while all Android devices combined only accounted for 8 percent.
The bounce rate for mobile search, however, is 5 percent higher than desktop overall. The gap between the two device classes has been a persistent one with this quarters results mirroring performance from two years earlier, RKG said in its report.
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SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]