Mediaboss Marketing

You're starting a new business. You have a great idea or product, some money to invest, eager customers, and great workers.

With the business model and process elements covered, now is the time plan out how to succeed in search and discovery digital contexts.

Many elements are required to do well nowadays need to be built-in to your site and off-site properties, so here is an outline on how to build a new business that will do SEO right.

Start by determining what customer behaviors you want to be a part of and what concepts you want to be associated with.

This is bigger than just keywords and keyword research. People, content, functionality, open data, and a bunch of other things will get you business into the conversations you care about.

For the sake of clarity, let's say you're starting a new business based on selling new and used cars and operating car dealerships. Here's what a concept map might look like:

Take the concepts and behaviors you want to be associated with and build a list of strategic keywords. You will use these keywords for a lot of different purposes later.

Now that you have a handle on your key concepts and have built a strategic keyword list, you're ready to create a high-level plan for content creation. I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in.

Read this article:
SEO for Startups & New Businesses: An 11 Step Plan