SEO Client Retention Tips: 7 Mistakes Ive Made That You Shouldnt by @mchuckgreen
During the past three years I have managed SEO projects for small and mid-sized businesses. My failures have taught me many valuable lessons. I am the perfectperson to explain mistakes to avoid, because Im pretty sure I have made them all.
If you manage SEO projects, this post is for you. Theseare the most crucial SEO mistakes you should avoid making. Follow my advice, and you willlikelysee your retention rates improve.
I am not talking about a situation where a month passes and you are worried because you havefailed to achieve SERP domination. Normally, thats impossible.
Business owners want to feel good about the investment that theyve made right from the start, and the best way for you to ensure that is to start working as soon as they pay, and keep them updated on that work via emails or phone calls.
Here are some specific ways to start slow that I have been guilty of:
In 2014, you wont be very effective for a client without getting their input and feedback regarding content, goals, other marketing efforts, etc. Staying in close contact with your client from the beginning should occur naturally.
Countless times made the mistake of having an SEO Ego and thinking I dont need to listen to the client, they need to listen to ME!. Needless to say, this is not a productive mindset.
Yes, I do have more knowledge about SEO than the client, but you know what I have not a clue about? Their business.
It is critical that you not only ask your client the right questions, but also actively listen to their responses, particularly during the initial stages of the project.
The client will be able to tell if youre SEO ego is showing, and that harms your ability to establish trust.
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SEO Client Retention Tips: 7 Mistakes Ive Made That You Shouldnt by @mchuckgreen