SearchCap: Germany Publishers & Google, Bing Ads Tracking & Search Mobile CTR
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Learn how capitalizing on the insights from customer reviews can increase search traffic and landing page conversion rates. Join Chris Silver Smith from Argent Media and Andrew Shotland from Local SEO Guide for this October 30 webcast. Theyll discuss how implementing a third-party customer review platform can positively impact your branding and SEO efforts while []
Personal navigation device (PND) and maps provider TomTom teamed up with independent mapping and local search company deCarta to offer developers an end-to-end alternative to Google Maps. The new joint offering provides connected mapping and navigation, local search and real-time traffic to enterprises and developers. Kim Fennell, CEO of deCarta, laid out for me last week the []
Today, Bing Ads announced the global launch of Universal Event Tracking to allow advertisers to define and track goals specific to their businesses. The company also announced that Universal Event Tracking (UET) sets the stage for audience based remarketing scenarios, which will roll out soon. UET will help advertisers understand Which ad campaigns are most []
Search Marketing Expo SMX West returns to Silicon Valley for its eighth year in March 2015! Featuring three days jam-packed with cutting-edge tactics, the program will include sessions on search engine optimization (SEO), paid search advertising (PPC), social media marketing, local search and more. The SMX West conference program will run March 3-5; the []
Columnist Bryson Meunier notes that Google will soon consider mobile user experience as a ranking factor. Use these tools to prepare your site!
German publishers want their snippets and thumbnails back. A consortium of roughly 200 companies, together known as VG Media, have said that the loss of traffic from the disappearance of these elements could cause some of their members to go bankrupt. The publishers have been trying for more than a year to collect money from Google for their []
If youve been using AdWords scripts for any substantial period of time, your account may feel like this messy bookshelf. There are unfinished scripts everywhere. Some scripts were added by the guy who left the company a few months ago, others by your intern who was curious and started tinkering around before she left for the summer. []
seoClarity has published a new click-through ranking study, this one not just looking at desktop search, but more importantly, mobile search. The study finds that if you do not rank in the number one position in the mobile results, the click-through rate drops off significantly, so much so that ranking number barely matters. Here is []
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SearchCap: Germany Publishers & Google, Bing Ads Tracking & Search Mobile CTR