Mediaboss Marketing

Scaling SEO at your company is not just about SEO. Success is also dependent on leadership, project management, and efficient process. Whether youre a small business that wants to get serious about efficient search engine optimization, or a marketer who wants to take SEO to the next level company-wide, this post is for you.

Below I have highlighted three foundations that will help you build SEO into your business from the ground up.

Every company will have different needs when it comes to building a culture of SEO. Smaller businesses may need to figure out the most efficient way to implement the highest impact best practices. Larger brands might have to figure out how to scale across business units and geographic locations.

The glue that holds any program together regardless of needs is the approach. Decide what type of repeatable model can scale to meet the needs companywide. There are a few components that will make this a success:

As the leader of this SEO movement, no longer are you just the project manager of your tasks or your teams tasks. Building SEO into the business means that you are going to be the project manager of multiple teams (either in-house or perhaps outside vendors), at least initially while you get things rolling.

Decide what your project management process will look like and how you will achieve that. This includes exploring what style of project management youll adopt. For example, a popular approach thats gaining ground in the marketing space is agile project managementis it right for you?

You may even need to brush up on your project management skills by taking some courses and/or gaining some project management certifications and credentials. After all, youve got a big job ahead of you!

Workflow is different than project management. While project management is a way youll approach managing the program on a large scale, workflow is a defined and repeatable process on how aspects of the project will get done, usually supported to best in class technology.

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See the article here:
Scaling SEO Across Your Enterprise Business The Human Element