Mediaboss Marketing

Years ago, SEOs proclaimed, Content is king! Yet the full potential of content as the catalyst for everything we want to accomplish in SEO was not realized. Even back then, SEOs wanted to measure their efforts.

Fast-forward to 2014, and were facing more choices in our marketing with more ways to measure than ever. We have multiple ways to reach customers and mountains of data to sort through; and within all this is the need to confirm that what were doing is driving business outcomes.

At the top of every SEOs mind right now is content and SEOs and brands have a burning need to measure the performance of their content.

Content is more important than ever to SEOs, and it should be. The experience a brand creates through its content across channels is a key differentiator today.

According to the 2014 Digital Trends report(pdf) by Adobe, brands cited customer experience as the most exciting opportunity in 2014 and beyond, looking ahead five years time. In that same report, both brands and agencies cited content marketing as a top priority for 2014.

But SEOs are still trying to figure out if what they are doing with content is impacting the business in a meaningful way. According to the BrightEdge 2014 Search Marketer Survey, 52 percent of respondents said they would invest at least 10 percent more up to 25 percent more in content if they could identify what content was the most engaging to their audience.

Twenty-five percent is a significant amount especially when were talking about brands that are already investing millions in content strategy and marketing.

And consider data coming from the Content Marketing Institute(pdf), which show 10 to 24 percent of the total B2B marketing budget is spent on content marketing.

Read the rest here:
Reigning In Content & SEO The King & Queen Of Online Marketing