Real Marketing In SEO: Building Links For Your Audience
You should build links with an audience-first mindset.
In other words, every single link you build should be intended for your audience. If you ever find yourself obtaining links you wouldnt want your audience to find, youre likely being manipulative or, at the very, least building worthless links.
Sometimes, link builders focus too much on how Google values links. Im not suggesting you forget Google when you build linkseveryone is well aware of the power links have in Googles algorithmbut rather that you pursue links with an audience-centric focus.
There are several tangible benefits to approaching link acquisition with an audience-first mindset:
When you focus on acquiring links for your audience, youre doing real link building, and real marketing.
Implementing an audience-focused mentality into your link strategy will create additional marketing value outside of SEO.
When you build links just for the sake of links, you often only want to get the link and be done. All you care about is link equity, and this often leads to pursuing less relevant and authoritative sites where your audience isnt truly active. Youre just acquiring another link to help boost your Google rankings and then moving on to the next link.
Conversely, when you focus on your audience and create links theyll actually encounter, its much more akin to real marketing. If other marketing opportunities present themselves, youll actually want to follow up, because it represents a real chance to engage with your audience.
When you focus on your audience, the links you get will have a higher likelihood of being valuable, regardless of SEO. A link on a site where your audience regularly engages will still be useful, even if it has no value for search.
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Real Marketing In SEO: Building Links For Your Audience