Rank Still Matters in the Age of Secure Search
The days of judging SEO success purely based on rank are long gone.
Panda, Penguin, Hummingbird, the Knowledge Graph, Google Carousel, and most recently secure search mean that there is no longer a linear path to achieving rank, nor is there only one rank metric.
Rank is a fluid, multi-dimensional metric, and it still has everything to do with your business.
In one fell swoop last fall, Google changed everything with the removal of keyword data, and the other search engines followed suit earlier this year. Two former metrics of SEO success are difficult to measure: traffic from keyword data and accurate rank. This calls for a new approach to SEO, outlined in the Secure Search Manifesto.
In order to find out whats on the mind of search marketers as they looked ahead to 2014, at the beginning of the year my company sent a survey to 20,000 SEO professionals across 8,400 brands.
The page/content based approach to SEO is important for 100 percent of SEO professionals and 85 percent said it would be more or much more important for them in 2014 compared to 2013.
But what specifically about the page-based approach to SEO is going to be important for marketers in 2014?
With an increasing number of ranking variables, whats on the minds of marketers when they think about rank?
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Rank Still Matters in the Age of Secure Search