NetAppVoice: CIO And Marketing: BFFs? 2 Quick Wins In SEO
How Are Smart CIOs Helping Meet Business Goals? As the Web gets larger, search becomes the only meaningful way of navigating it.
Lets face it, people dont type in URLs any more:
Many TV ad spots tell consumers to search for their brand, rather than giving out a mumble-dot-com website address. A surprising number of real Web users will even habitually search for Facebook or Facebook login, rather than type in a URL or use a bookmark. And many users will discover brands by serendipityfor example, when searching for the type of product they want to buy.
All this makes it imperative for businesses to focus on search engine optimization (SEO).
SEO FAQs For CIOs At its simplest, good SEO gets your website to the top of the search results that your customers look at.
The problem is that this apparently-simple concept is made up of a number of different activities.Its a diffuse, detailed, frequently inexact science. You need to customize it to the particular needs of your business.
But, without successful SEO, your business will fail. So how can CIOs help? Performance!
When I speak about search, one of the most frequent questions is this:
Whats the one thing a company absolutely must do to help its ranking in search?
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NetAppVoice: CIO And Marketing: BFFs? 2 Quick Wins In SEO