Managing Home Depots SEO: An Interview with Sean Kainec by @murraynewlands
Managing the SEO and content marketing strategy of a major retailer involves a lot of planning and expertise. According to Home Depots head of SEO Sean Kainec, there are a lot of areas you must perfect to drive the best results, regardless of the size of your brand.
In the video below Sean explains the importance of planning your SEO, content marketing, and mobile strategies ahead of time in order to increase online traffic, as well as in-store foot traffic and boost sales both online and off:
For more video interviews, please visitSEJs YouTube page.
Murray is Deputy Editor at Search Engine Journal,Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User's Manual. Born in England, Murray moved to the USA in 2011 being recognized by the US government as "an alien of extraordinary ability". Murray co-authored Content Marketing Strategies for Professionals with Bruce Clay. Murray runs the agency Influence People bases in San Francisco.
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Managing Home Depots SEO: An Interview with Sean Kainec by @murraynewlands