Managing Enterprise SEO: An Interview with Dan Mooney by @murraynewlands
Managing the SEO strategy for an enterprise-level corporation can be a challenging task. The sheer size of an enterprise business means that there are lots of moving parts and endless amounts of data to be carefully considered before developing and launching a new search campaign.
As part of our coverage from the BrightEdge Share 14 conference in San Francisco,I caught up with Dan Mooney from Wiley to discuss enterprise SEO management, data analytics, and how to overcome challenges of high volumes of data to create an outstanding, highly effective search strategy.
In the video below, Dan explains the key to managing enterprise SEO is to have all of the tools and data necessary to make good decisions and develop strong campaigns:
For more video interviews, please visitSEJs YouTube page.
Murray is Deputy Editor at Search Engine Journal,Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User's Manual. Born in England, Murray moved to the USA in 2011 being recognized by the US government as "an alien of extraordinary ability". Murray co-authored Content Marketing Strategies for Professionals with Bruce Clay. Murray runs the agency Influence People bases in San Francisco.
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Managing Enterprise SEO: An Interview with Dan Mooney by @murraynewlands