Look out HubSpot: @Marketo Adds SEO Tools to Their Marketing Suite
Marketo, an industry leader in marketing automation software and customer engagement solutions, has recently added SEO tools to their lineup.
To learn first-hand about their new offerings I recently attended Marketos Marketing Nation Summit, and talked with Mike Berger, Director of Product Marketing at Marketo, about the companys new line of SEO tools and whether or not they can contend with competitive tools in the marketplace.
Mike ran down the benefits of Marketos new tools and explained how they can help marketers strengthen their SEO strategy and improve visibility.
To find out more watch the full interview below:
These are the key takeaways from the video:
In the interview, I learned that Marketos SEO tools are accessible to current users of the Marketo platform via a simple login to the My Marketo page. It is currently a standalone tool with more integration expected in future versions.
The SEO tools are designed primarily for use by B2B and B2C marketers, and lets them enter their keywords and competitors which to track their progress and make changes as necessary.
Marketos tools can also help with on-page and off-page optimization by analyzing the elements on your site to ensure you are helping search engines find your site and your content.
Secondly, the tools help you analyze your keywords to make sure that you are using appropriate terms to drive the right traffic to your page and improve your overall SEO. They will also look at the keywords your competitors are using and suggest terms that are working for them so that you can be proactive and more competitive.
From an off-page perspective, Marketos tools will analyze the inbound links to your site and your competitors sites and suggest links you may want to go after, according to the keywords youre targeting. The tools will show you links pointing to your competitors sites that are not pointing to your site, which gives you the opportunity to be proactive by reaching out and trying to build similar backlinks.
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Look out HubSpot: @Marketo Adds SEO Tools to Their Marketing Suite