Its May 2014, and Here Are Four Ways that SEO Is Drastically Changing by @danielthrelfall
The only unchanging truth about SEO is that its always changing.
I almost didnt write that line, because it sounds so cliche.
I dont want to dish up half-baked cliches. Instead, I intend to deliver some stop-and-think advice. Weve heard cliches before. Ad nauseum. Search marketing in 2014 demands more than cliches. We to need to take a hard look at where search marketing is now, and maybe why our marketing gimmicks and tricks are having diminishing efficacy.
Its time to consider whats changed in SEO, and what we need to do about it. There are four major changes that Ive observed during the first part of 2014. These changes some subtle, and some overt are signs that we need to adapt.
Its popular to say Content is King.
Sheesh. Talk about cliches.
While it is true,I want to make a case for content marketing over against the rather anemic content alone. Content marketing has a robust connotative meaning, and brings to mind more than just optimized titlesand 800 words of content on a home page.
Content marketing trumps SEO in the conventional sense. Heres why.
Im a huge fan of what Im calling conventional SEO. I, in fact, am a conventional SEO. I geek out about robots.txt with the rest of them. I even wrote a nerdy uberlong magnum opus on recovering from a manual penalty. I dig conventional SEO.
But this kind of SEO the robots.txt. the rel=canonicals, the 301 redirects, the optimized H1s, and the sitemap.xmls thats not winning you links and generating conversions. Thats just keeping you from having a shoddy site. See? Youre not going to win rank by just complying with standards. Sure, youve got to comply, but then what?
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Its May 2014, and Here Are Four Ways that SEO Is Drastically Changing by @danielthrelfall