Mediaboss Marketing

OK, Ill admit right now Iwrote that title just to get clicks. Its not my proudest moment, but Id be lying if I said I hadnt done it before.

Regardless, the title is accuratein a sense. Yes, you are still responsible for driving organic traffic. That isnt going anywhere. But because the way to drive organic traffic isnt anything like the way we used to drive organic traffic, SEOs have to becomemore cross-functional. These days,when you say you do SEO, you really do about a million other things that historicallyarent considered SEO.

If thats the case, then what else is in our job description?

This part of an SEOs job should not come as asurprise to you given how ingrainedcontent is king has become in our heads.

There is no way you can rank well in search engines without good content, and I see more copywriters being directly integrated into the SEO team rather than living on a different team. In many cases,the requirements of being a non-technical SEO now include content writing.

Quality content can be hard to create; its not exactly something you can teach.Theres no formula you can follow(although Nate Dame does have a pretty good list of what makes quality content), and it does take a lot of time (Ive spent 15 minutes on one Facebook post),so dont assume that good content is something we just have lying around.

SEO and user experience (UX) got off on the wrong foot, and I blame SEO. The spammy things we were doing years ago to manipulate the algorithmwere the furthest thing from a good user experience, so its no wonder UX professionals hated us.

Things are totally different now. Search engines want to see what users want to see.

Though Google hasnt come out to say that good UX impacts your search rankings,theres a lot of speculation that it will be adding mobile UX into its algorithm. That means that if you want to drive more organic traffic to a page, that page has to provide a good user experience.

Continue reading here:
In 2015, Your Job As An SEO Isnt Actually SEO