Mediaboss Marketing

Its no secret: SEO is not a flavor of the month. Some people, however, still doubt its effectiveness.

The cost of SEO has grown exponentially. The cost of content production along with increasing expectations from the audience and fierce competition require larger budgets each year.

Then theres the ROI of SEO, which can be hard to establish. Thats especially true today, when organic traffic has merged with content marketing and many other disciplines, making it much harder to distinguish its impact on the organization.

And of course, if done incorrectly, SEO can also cause some serious damage to a business or even destroy it completely.

The result of such perception is a slow shift towards PPC (even also among many SEOs). Its ROI is (supposedly) easier to establish and the results are instant. Not to mention that the risk to business is none while job prospects keep growing.

But of course as SEOs, you and I know better. We know how important our role is in the companys marketing mix.The challenge lies in convincing the non-believers to see it that way.

Here are some ideas how you can prove the value SEO brings to your organisation.

First of all, its important for companies to understand whats already happening with SEO across all industries. Data on the effectiveness of organic search performance across industries can help you explain whats involved and show how SEO can help achieving overall company objectives. Companies like Gartner, eMarketer, and others can provide you with data and statistics you need for this.

The second step is to illustrate where your company is today and where it was (if possible) before engaging with an SEO, regardless of whether it was you or your predecessor. Setting up those benchmarks will help you to illustrate the impact SEO has had on the company and make the case for why its an important part of the marketing mix.

Originally posted here:
How to Use Data to Prove the Value of SEO