How to Do a SEO and Inbound Marketing Audit: Shweiki Media Printing Company Presents a Must-Watch Webinar
Austin, TX (PRWEB) December 16, 2014
Here Shweiki teams up once again with expert Alicia Lawrence of WebpageFX to present a must-watch webinar on performing an SEO and inbound marketing audit to determine if one has a healthy site.
Internet marketing has been listed as one of the top 8 fun careers, so although this webinar focuses on how to do an SEO and inbound marketing audit, one shouldn't think of it as a monotonous task, but as an annual checkup to see how healthy one's site is.
In previous webinars, there's been a lot of talk of content marketing and other various SEO tactics to help boost rankings and conversions, but these tactics wont be very effective if the site has a few obvious flaws. A site check-up allows one to find opportunities that might have otherwise been missed and shines a spotlight on where one should focus their online efforts for the next year.
Tools To Use
As in a real-life check-up, the first step towards a cure is to go to the doctors--which in this analogy, are tools like Screaming Frog, SEMrush, Google Webmaster Tools, and Search Metrics--to see how well the site has been performing:
-Screaming Frog: This is where one can scan their website (errors, meta data, rel canonicals) to fix any page errors, most of which will be things like open tags, stray elements and attribute errors.
-SEMrush: This enables one to get an overview of site traffic (whether it's steady or seasonal) and discover how it ranks compared to competitors
-Google Webmaster Tools: This should be set up (using the gmail connected to one's site) to track impressions and technical data.
Things To Look At
Follow this link:
How to Do a SEO and Inbound Marketing Audit: Shweiki Media Printing Company Presents a Must-Watch Webinar