Google Panda 4.0 Anoints Winners And Losers In The Race For Space On Frontpage Results
As a journalist, I want you to find this article, but after Wednesdays update to Panda 4.0, Im not sure Google will make it easy.
Google uses advanced algorithms, called webcrawlers or webspiders, that browse webpages for indexing and search engine optimization (SEO), ranking websites to provide users the most relevant results.
Panda 4.0, the most recent version of Googles search algorithm, is the companys attempt to fix the problem of poor quality content websites -- clickbait -- finding their way to the top of search results.
Aggregators with little original content [will] lose visibility, Marcus Tober, founder of Searchmetrics, a search analytics company, stated.
But days after Panda 4.0 launched, its clear that aggregators arent the only ones getting less traffic. Big name sites like eBay, Ask.com and the History Channels history.com have all been deemed losers, according to a chart published by Searchmetrics based on rankings they monitor.
The list of "losers." Courtesy Searchengineland.com
By surfacing some websites while burying others, Panda has the power to anoint the Webs winners and losers.
Moz, another analytics firm, reported similar data, showing that eBay fell from sixth to 25th in a matter of three days. Search results change and vary with time, Moz noted, but this particular change is clearly out of place, historically speaking.
In three days, eBay fell in their website rankings. Courtesy Moz
Some websites gained visibility with the Panda 4.0 update. Glassdoor.com (a career advancement site), emedicinehealth.com, medterms.com and shopstyle.com all gained traction on the search engine results page. Each of those sites increased visibility from keyword searches 100 percent to 500 percent.
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Google Panda 4.0 Anoints Winners And Losers In The Race For Space On Frontpage Results