Getting Down To Business: Our Top 10 B2B Search Marketing Columns For 2014
Business-to-business (B2B) search marketers are in a challenging position. New search features are often geared towards the business-to-consumer (B2C) sector, andmuch of theliterature on best practices and cutting edge search strategies tends to be B2C focused as well.
Luckily, a number ofindustryveterans were generous enough to sharetheir knowledge and expertisewith Search Engine Lands readership over the past year, providing advice uniquelytailored to the needs of B2B search marketers.
Content marketing was an especially hot topic, with many B2B marketers seeking information onhow to effectively align theircontent marketing and search engine optimizationinitiatives. Readers also wanted to learnhow best to utilize social media within a B2B context.
What follows is a list of our top ten B2B Search Marketing Columns of 2014:
Methodology: Columns published in 2014 are ranked in order of pageviews measured by Google Analytics. Data was gathered on December 4 and include all columns published through December 3, 2014.
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Getting Down To Business: Our Top 10 B2B Search Marketing Columns For 2014