Mediaboss Marketing

"I see the world of SEO continuing to be focused and even reliant on links in a lot of ways, but not reliant on the tactics we've used to acquire them in the past. So I think that link earning is going to replace link-building." - Rand Fishkin, Moz

No ones arguing that links are becoming less important to online visibility. If anything, theyre only becoming more important. Actively "building" links is still an important component of a successful SEO strategy. However, the approaches, and mind set, that used to work are becoming ineffective. Now, successful link-building requires a completely fresh approach.

Welcome to "Domain Equity Development."

The old approach to link-building was fairly straightforward. Most people would begin by making a list of sites with high PR (PageRank) and simply email each webmaster asking for a link back to their website. Other common techniques included low-quality guest posting, article marketing, and comment links. These techniques were relatively easy to implement and could be scaled by marketers.

Unfortunately for those using these techniques, the game has changed. Using most of these techniques wont bring much benefit, and could risk the long-term integrity of your site. Forward-thinking SEOs are changing the way they do things and ushering in a new approach to link-building.

Domain equity development (DED) is the new "link-building." This approach utilizes many elements of traditional link-building, but the techniques, expectations, and outcomes are radically different. DED utilizes techniques and strategies from all marketing channels to give equitable value to your organizations domain. Its link-building for those who fully adopt the integratedapproach to digital marketing. A DED formula looks more like this:

Domain Equity= (Content Marketing + Brand Recognition + Subject Matter Expertise + Social Signals + Link Building)

One of the most important differentiating factors between this approach and the old, traditional approach to link-building is how you measure success. It was only a few years ago that people began questioning the importance of PageRank.

Before that, a slight increase in your sites PR was the most important measure of success. Now, its almost redundant.

Domain equity development uses a far more integrated approach, not only for link-building, but to measuring overall success. DED is all about key performance indicators (KPIs) like referring website traffic, brand visibility, relevancy, and UX.

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Domain Equity Development: A Fresh Perspective on Link-Building