Digital Marketing Specialist
If you live and breathe digital marketing, we want to talk to you. KTRK-TV in Houston, TX is looking for a Digital Marketing Specialist to develop, implement, track and optimize digital marketing campaigns across all our digital platforms. We want someone with passion, creativity and expertise to lead and collaborate with our broadcast and digital teams. This is a fulltime position with Houston's top-ranked TV station, owned by ABC/Disney.
Position Description: Plan and execute all website, SEO/SEM, marketing database, email, social media and display advertising campaigns. Including collaborating with creative teams from concept to completion. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies. Plan, execute, and measure experiments and conversion tests. Collaborate with station departments to create landing pages, digital ads, social posts, contests, and optimize user experience. Utilize strong analytical ability to evaluate end-to-end user experience across multiple channels. Evaluate emerging technologies and present outlook for adoption where appropriate.
Position Requirements: BS/MS degree in marketing or a related field. Three-plus years of experience in digital marketing. Excellent communications and brand marketing skills. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns. Experience identifying target audiences and collaborating with internal teams to produce digital advertising campaigns and web content that engages, informs, entertains and motivates. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments. Solid knowledge of website analytics tools (e.g., Google Analytics, , Omniture, WebTrends) Working knowledge of ad serving tools. Experience in setting up and optimizing Google AdWords campaigns. Up-to-date with the latest trends and best practices in online marketing and measurement. Knowledge of broadcast marketing and promotion a big plus.
We offer a collaborative and creative work environment and Houston is a fun and affordable city. To be considered for the position you must apply online at disneycareers.com, ref job #265356BR Please upload a cover letter, resume and list of references.
Equal Opportunity Employer Female/Minority/Veteran/Disability
No Telephone Calls
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Digital Marketing Specialist