Delivering Experiences Through Growth Hacking With @morganb by @wonderwall7
I recently had the opportunity to interviewMorgan Brown,theHead of Growth at TrueVaultandQualaroo and a speaker at the upcomingSEJ Summit in Santa Monica on February 24th.The conference ticket cost is being covered by our partner, Searchmetrics.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting, and reporting for companies whowant potential customers to find them faster.
Want to attend? We still have a few spots open so if you are in the Greater Los Angeles area and want to learn from Morgan (and other speakers like Neil Patel, Mindy Weinstein, Pamela Lund, Katrina Jefferson, and more),sign up for an invitenow.
If you arent in the LA area, dont lose hope! The SEJ Summit will be at six other locations this year:Dallas, Chicago, London, NYC, Miami, and San Francisco.
We are so excited to have Morgan at our event and cant wait to hearhis presentation on growth marketing on Tuesday. And without any more delay, here is our interview.
Theres a lot of confusion around what growth hacking is and isnt and where it sits in the ecosystem, which is to be expected with a new term. From my perspective, the ideas behind growth hacking arent really new. Its just a new phrase that captures a thought process and approach to growth that is atypical of traditional marketing. Growth hacking is focused more on product-driven growth than the campaign-based programs of traditional digital marketing.
Growth hacking isnt a replacement for marketing, its a complement to digital marketing. Traditionally, digital marketing has focused on leveraging existing channels to reach customers. Paid search, SEO, social media marketing, display advertising, and content marketing are all examples. Growth hacking, on the other hand, is primarily focused at the product level, and identifying new growth opportunities that exist based on how the product itself is used. This focus can tap new growth channels that werent previously known or available to marketing. Platform integrations, user-get-user programs, powered by loops and free tools are examples of what get deemed as growth hacks.
Unfortunately, growth hacking doesnt offer any silver bullets. Growth is a process, driven by a deep understanding of what makes your particular business grow and then creating a series of experiments to test new ways to increase that growth rate. I think thats one of the main misconceptions of the term growth hacking that somehow there are these people with secrets tricks that grow companies, and thats just not the case.
With that preamble out of the way, here are a few things all companies can do to put a focus on growth:
See the original post:
Delivering Experiences Through Growth Hacking With @morganb by @wonderwall7