Content & SEO Alignment: 3 Steps To Create The Perfect Win-Win
According to new research, brands invest $44 billion in content every year. As online content marketing budgets rise, it is essential that modern day marketers align their content and SEO efforts to maximize ROI.
Have you ever been in a situation where:
For many organizations, SEOs and content marketers have long occupied distinct and separate spheres, often fighting with each otherover the implementation of SEO changes, templates, tags and timings on site releases.
Many content marketers lacked the knowledge to implement SEO best practices and, similarly, many SEOs were not well versed in the importance of quality content. (Remember the good old days of keyword stuffing?)
These two types are marketers are driven by two different sides (hemispheres) of the brain. Left-brain marketers (the traditional SEOs) tend to be analytical and numbers-driven in nature.Right-brained marketers (the traditional content marketer) are more open to creative concepts and imaginative storytelling.
Yet, with the fusion of media comes a fusion of minds. The modern-day marketer balances left- and right-brain thinking. They use SEO and technology as an enabler and distributor, using content marketing creativity to build holistic content and SEO programs that result in measurable business outcomes.
Infographic from Marketo. (Click to enlarge.)
A positive outcome of Googles seismic shift toward content is that we now live in a worldwhere SEO and content marketing efforts align. Unfortunately, this is not necessarily reflected in how organizations and departments work.
Its an unfortunate catch 22: SEO and content strategies need to be aligned for optimal marketing performance, yet the costs and time associated with training and development can negatively impact productivity, scale and revenue.This catch 22 makes it difficult to achieve such levels of collaboration, and divergence remains.
In a post Panda and Penguin SEO environment, the relationship between content writers, publishers and SEOs needs to be based on synergy and whole brain strategies.
Follow this link:
Content & SEO Alignment: 3 Steps To Create The Perfect Win-Win