Mediaboss Marketing

Content marketing without the actual act of marketing is just creating content its simply contributing more noise to the Web. So how can you leverage SEO, and specifically link-building, techniques to market your content?

There is already a glut of content online and more is being produced every day at a rapid pace.

(Image Credit)

According to the above graphic, WordPress users publish 347 new blog posts every minute (and that was in 2012).

The tremendous amount of content being created has led to a sense of content fatiguefor users, and if you are not actively and strategically marketing your content, you wont reach your target audience.

As its name suggests, content marketing consists of two activities: creating content, and then marketing that content to your audience. Without the marketing portion youre just producing content that will be buried online. Content exists to serve a purpose, and it is useless if nobody ever sees it.

In content marketing, content aims to support marketing initiatives such as:

In order to accomplish your goals and be successful, you must leverage the content you create through intelligent marketing practices. Again, if no one ever finds your content it cannot serve any of these various functions.

There are a number of methods and channels to promote your content to your desired audience.

Excerpt from:
Content Marketing Without Marketing Is Just Content