Blog SEO Quiz Test Your Blog Optimization Knowledge
The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs. Blog optimization is no exception.
For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog for short- and long-term SEO success. True? False? Depends?
Here is a short quiz with answers to help you with your blog optimization strategy.
(1) All organizations need a blog for short- and long-term SEO success.
_____ True
_____ False
_____ Depends
Answer: It depends on the industry and the country you're targeting. For example, currently, if you're targeting a German audience, most Germans are spectators, according to Charlene Li's Groundswell Social Technographics Ladder. (One of my German colleagues used a different word: lurkers.)
Many people in academia, genomics, pathology, engineering, manufacturing, and other industries just don't care about reading, tagging, reviewing, or commenting on blogs. Client interviews, field studies, and other website usability activities can help you confirm whether to have a blog.
(2) Blogs are naturally search-engine friendly.
See the article here:
Blog SEO Quiz Test Your Blog Optimization Knowledge