7 key benefits of SEO
The benefits of SEO to your business are many and varied...first though, let's look at the reasons you have a website in the first place so we can put those benefits into perspective.
I think in this day and age I don't know of any companies who have a website for the sake of it. Most business owners realise that a website and The Internet in general has a lot to offer, so why do you have a website? It's likely to be one or more of the following...
I think essentially these four, and any other reasons you can think of, all equate to making money...or more specifically more profit.
In which case read on...
1) SEO is an investment not a cost
You can achieve a large return for a relatively low to modest spend. Pretty much any site can be optimised for any keywords and phrases desired. The only limiting factors are time and money. Before you start though, make sure you know what you're getting in to...understand the potential return compared to the resources required.
The benefits are long lasting. A top rank for a specific keyword is unlikely to be lost over night (unless you engage in questionably practices) more often over a period of time. Compared with PPC however which is like a tap you can turn on and off.
It will help you maximise your sales funnel by ensuring you have a steady stream of inbound enquiries, making your website your hardest working sales person!
2) SEO can increase your businesses reach
Whether your target audience is local, national or global...SEO can get you in front of them.
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7 key benefits of SEO