6 Traffic-Boosting Tips For The Penny-Pinching Startup
Ill fill you in on a little secret . . . you dont need to spend a lot of money to drive quality, organic traffic to your website.
In a two-year period at KISSmetrics, weve brought more than 2 million visitors to the site, and it cost us less than $29,000 to do it. How? By hacking our SEO strategy.
SEO can be intimidating for your time-crunched, cash-strapped startup, especially when competing against huge brands with deep pockets. But it is actually one of the most efficient ways to get your initial traffic and customers, if you know where to invest your time and money.
Heres what I recommend:
SEO is all about content. When it comes right down to it, the most important thing you can do for your SEO is to concern yourself with content, content, content.
Before you even launch, hire a copywriter to write 50 to 100 blog posts. Then, drip them out every other day on your blog. Keep up the content output as your blog grows and expands. Build a library of content that is bigger than any other collection of content in your niche. If you have a few extra minutes in a day, write an article. Live, eat, breathe, sleep, and create content.
Unleash content like your business depends upon it . . . because it does.
Ive started more than one successful startup, and if I had to attribute my success to one thing it would be content.
Imagine you just finished your shiny new website and youre about to reveal your new business to the world. But then on opening night Google isnt indexing your site.
You utter every curse word in every known language, call upon expensive consultants, and assemble a March on Mountain View. Whats going on? In code, it looks like this:
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6 Traffic-Boosting Tips For The Penny-Pinching Startup