6 Free Online Marketing Resources – Learn Content Development, SEO, Social Media Tracking and More
Are you looking to save money? I know I am! As a marketer or business owner, free training is a great idea, but it may sound too good to be true. I recommend the following reputable sources from my own experience as a Credit Union Certified Marketing Executive (CU CME).
Yahoo! Contributor's Network - Start Where You Are One of the easiest ways to learn about SEO and content development (Priority #1 for online marketing). Sign up as a contributor and complete the Contributor Academy Certification program. You'll gain a feel for what content development and writing for the web is all about.
Hubspot - Free Templates, Webinars, White Papers Hubspot's Marketing Library - free access to hundreds of specific examples, white papers, templates, and courses on everything Marketing. They also offer a free Inbound Marketing Certification program and their own university.
Survey Monkey and Zoomerang - Survey Your Customers for Free Survey Monkey and Zoomerang's Basic Plan is free and offers a simple 10 question survey to use with your customers. Used by companies large and small, their Basic Plan is free. You'll be able to create a survey and send to 100 individuals at a time. Find out what your customers think.
Search Engine Guide - a Free Checklist of 400 Items You Need to Know for SEO Stoney deGeyter's free PDF checklist includes 400 items and 23 topics to help you focus on Search Engine Optimization (SEO). The list is constantly refreshed, so bookmark it and check back often. SEO is an ongoing task!
Occam's Razor - Measuring Results, Monitoring Activity, Understanding the Numbers Subscribe to daily emails from Occam's Razor. You'll get data presentation tips, in depth explanations for dashboard creation and how to prove the ROI of Marketing, as well as access to podcasts, notices of presentations and more. Kaushik's writings is pretty deep, lots of number crunching and data analysis, but some really helpful information within the site and daily emails.
Distilled - Online Marketing as a Whole Distilled is a Marketing agency that believes in sharing. Yay for you! Visit Distilled's site to read articles, share ideas, and sign up to receive monthly free training videos. Try out a few of their free courses from SEO University. You may decide to subscribe to finish the program. Just $40 a month, and I finished it in three weeks.
College Marketing courses only take you so far. Marketing is constantly changing. Take advantage of free resources to stay on top, and make certain you give your own company it's best chance to be successful.
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6 Free Online Marketing Resources - Learn Content Development, SEO, Social Media Tracking and More