4 Reasons Why Quality SEO Will Cost You, and Why It's Worth It
SEO is expensive -- lets just establish that now and get it out of the way. A quick Google search for search engine optimization companies will turn up results ranging from agencies that have a minimum monthly engagement fee of $5,000to fly-by-night operations offeringSEOfor the ridiculously low price of a couple hundred dollars a month.
Why the huge discrepancy in pricing? It all comes down to the quality and effectiveness of what is being offered. SEO is so content driven these days that pure logic explains why SEO services priced at just a couple hundred dollars a month (and costing lessthan what one single piece of quality content costs) cant possible be good for your website.
Related:5 Ways Google Is Changing SEO
There are three different kinds of SEO providers:
The experienced SEO agency.These companies have a genuine interest in the brands they work with. They are looking to build a long-term business relationship and deliver a return on investment. Lots of analytical data, conversion trackingand measurable results should be expected when working with one of these providers. It is good sign when your SEO agency wants to win just as bad as you do.
The SEO company that doesnt know any better.There are a lot of SEO companies that outsource everything they do. Since they arent actually performing the work they have zero control of the campaign and are at the mercy of the providers, who arent always delivering the highest quality work. While they dont mean to deliver amateur SEO, that is exactly what they do.
The SEO provider just looking to collect money.These are the SEO companies that will tell you anything you want to hear. Want to rank number one on Google for the keyword Google within 72 hours? Not a problem! Heck, if you pay now (by Western Union preferably) you even get a free bonus -- a unicorn and magic leprechaun.
CEOs and executives that arent familiar with the current SEO landscape and focus solely on price will get burnt. This ends up costing the company much more in the long run than it would have if they just went with an experienced, initially more expensiveSEO agency from the beginning.
Here are four reasons amateur SEO is more expensive than professional SEO:
Lets compare a poorly performing website to a car that isnt running well. How do you fix it? First, you need to find out what is going on -- look under the hood, so to speak. A link audit involves inspecting all of the inbound links coming to a website and identifying the toxic ones. There are several automated software solutions on the market, but they arent always accurate.
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4 Reasons Why Quality SEO Will Cost You, and Why It's Worth It