30 Terms Everyone Hiring An SEO Consultant Should Know
As you sit down with your new SEO consultant it starts out well, but soon he says Well need to implement a good 301 redirect plan so that you dont lose organic rankings and traffic. Then he says something about title tags, which youve heard of although youre not quite sure exactly what they are or what they do, or why its important to update them as your consultant is recommending, although it all sounds good. Then he starts using other jargon like indexing, link equity, and canonicalization, and with every word you feel your grasp on reality slipping and the need to take a nap. Its not that youre cluelessyou understand most of what your consultant is saying, but youre not sure what the words mean in this context, or when he uses two words together in a way youve never heard. You would ask what all these words and phrases mean, but you dont want to slow him down, and you dont want to appear ignorant. So you nod your head thoughtfully and hope that when your consultant starts sending you reports they make more sense, enough so that you can justify the benefits of all this to your management team.
If you have ever felt this way youre completely normal. When discussing digital marketing services like SEO, PPC management, content marketing, and conversion rate optimization, experts have to use technical terms and acronyms in order to communicate effectively. Sometimes they forget that not everyone they communicate with is familiar with these terms. Here is a list of 30 of the most commonly used terms in the SEO world. Learn these, and your communication with your SEO consultant will get much easier.
Of course there is more to it than these terms, and if you want to learn more, check out these glossaries from SEOBook and Matthew Woodward.
Additional thanks to Geoff Kenyon, Kurtis Kildew, Jeremy Page, and Wil Reynolds for their assistance helping me identify which terms to include on this list.
What terms would you add to this list?
Joshua Steimle is the CEO of MWI, a digital marketing agency with offices in the U.S. and Hong Kong.
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30 Terms Everyone Hiring An SEO Consultant Should Know