25 Tips From SEO Professionals
Despite popular opinion,the death of SEOhas been greatly exaggerated. However, that doesnt mean that what was effective in 2006, 2010, or even last year still works today. SEO is a rapidly changing practice thanks in part to the hundreds of adjustments Google makesevery yearto its search engine algorithm.
Because of this, you need to stay on top of the latest industry news and take the advice of some of proven SEO professionals, like the following 25 tips.
Bruce Clay, who has been an industry leader with SEO since 1996, provides 100 helpful and useful100 SEO Tips, which includes:
A blog is primarily an awareness channel that will lead to micro-conversions, such as social sharing, page visiting, etc. These micro-conversions are important, because they keep you at the front of a customers mind when they need the product or service you offer.
Time Grice is the Director of Search at Branded3, which is a Search and Digital Agency based in the UK, who voiced his support of using social media to boost your SEO withSocialBro. According to Grice:
As link manipulation is being slowly killed by Google, there is a genuine need to reach out to real people, those who can influence in your industry. Publishers with a genuine audience are the type Google want, so reach out and engage with these real publishers. Email and telephone will always have their place, but social is great way to connect with these publishers.
The founder and CEO of Yoast shared some valuable insights on how to select theperfect focus keyword for your blog post or website page. He begins by reminding us that, Yourkeyword strategyshould have given you some idea what you want to write about. For blog posts, you will usually aim for along tail keyword(containing multiple words). After that you can use a tool, such as theWP SEO plugin, to gain a list of suggestions. You also want to test the search volume of your chosen focus keyword to make sure its high. You can do this through AdWords or Google Trends. Finally, you want to make sure that your keyword fits your audience.
Former Chief Marketing Officer of Clarizen, Inc. and current head of partnerships and marketing for BloomReach, informedCiothat while your content needs to be compelling, descriptive, and differentiated, you also need to look attechnical considerations, such as:
Youve probably heard of Rand Fishkin, founder of Moz. But, did you know he didnt spend a whole lot of money on marketing? He has stated (viaHubSpot) that to start his small business rolling he simply:
For the first 5 years of SEOmozs marketing efforts, I doubt I spent [$200] on anything just blogged, participated in communities, produced some interesting one-off content
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25 Tips From SEO Professionals